Creative direction, GTM brand strategy, and leadership in practice.
A curated selection of projects spanning brand identity, campaigns, and creative systems with a focus on strategic thinking, artistry, execution, and impact.
SKI Magazine Rebrand
In 2021, as Creative Director, I was charged with rebranding SKI Magazine for a younger, outdoor, and digitally-native audience.
250% increase in online traffic following rebrand
3x increase in brand attribution after brand refresh
Creative Director, Branding, Identity, Campaign Development, Strategic Content Creation, Adobe Creative Suite, Stakeholder Alignment
Women's Resource Group
I have held a leadership role for Navitus' Women's Resource Group for about 1.5 years, after serving a short term as a member.
The leadership role with the WRG allows me to engage with and mentor women across the company of all ages and demographics. This work is deeply meaningful and allows me to serve in a leadership role closely aligned to my core values.
Lead / Advise 100+ female associates in virtual environment
Expanded member base by 50% in the first 15 months of leadership
Leadership, Communication, Resource Allocation, Compassion
Awaken with Jen Toro
Jen Toro, transitional life coach and trauma-informed breathwork facilitator, was seeking a refreshed identity. In coordination with Talus Schreiber, I reimagined a logo for Jen with a holistic refresh for her brand across all touchpoints.
This client is still in development and use-case results are still pending.
Adobe Creative Suite, Creative Director, Identity, Branding, Strategic Content Creation
Island Grill Rebrand
I was asked to refresh The Island Grill brand in 2017, giving the marina restaurant and Summit County staple a new, vibrant identity.
5x increase in name recognition and thus, location identification.
150% increase from pre-rebrand traffic for year one, 225% increase from pre-rebrand traffic after 2 years.
Creative, Campaign Development, Branding, Identity, Creative Director
more coming soon
Creative direction, brand strategy, and leadership in practice.
A curated selection of projects spanning brand identity, campaigns, and creative systems with a focus on strategic thinking, execution, and impact.
Leadership
Women's Resource Group
After a short period of involvement at the member level, I was selected to join a board of leadership, where I am now the President of operations.
Data:
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Lead / Advise 80+ female associates in a virtual environment
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Expanded member base by 50% in the first 15 months of leadership
leadership / project management / employee engagement / resource allocation
Production
SKI Magazine
As Creative Director at Outside Inc., I was tasked with rebranding SKI Magazine to bring it into a current, digitally native state. The rebrand needed to permeate all media channels and relate to a younger audience.
Data:
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250% increase in online traffic following rebrand
-
Increase in 3x brand attribution after new brand rollout
branding / layout / audience research / stakeholder alignment / market research / project management / resource allocation / cross-departmental awareness
Branding
Awaken with Jen Toro
I was brought onto this project to create a holistic brand system for Awaken with Jen Toro that would expand key audience recognition and attract clients looking for integrated mindfulness coaching.
Data:
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This client is still in a case study; brand results are evolving.
branding / market comparison / logo & identity / client approval / cross-functional teamwork
Production
SKI Magazine '19-'22
As Creative Director at Outside Inc.,
I was tasked with rebranding SKI Magazine to bring it into a current, digitally native state. The rebrand needed to permeate all media channels and relate to a younger audience.
Data:
-
250% increase in online traffic following rebrand
-
Increase in 3x brand attribution after new brand rollout
branding / layout / audience research / stakeholder alignment / market research / project management / resource allocation / cross-departmental awareness
more coming soon