Awaken with Jen Toro
Jen Toro, transitional life coach and trauma-informed breathwork facilitator, was seeking a refreshed identity. In coordination with Talus Schreiber, I reimagined a logo for Jen with a holistic refresh for her brand across all touchpoints.
Challenge
Refresh and revitalize the Awaken brand to convey modern, transformational, and grounded breath and body work
Execution
Guided by the transformational intent of Jen Toro's practice, we created a new identity and website that breathes into existence the integrated work of Awaken. Through thoughful execution and consistent integration, we guided this rebrand toward a modern, approachable, and aspirational feel. Simplicity with nods to mindfulness and body work are aparent in the motion conveyed in the logo and ancillary marks.
Impact
This client is still in development and use-case results are still pending.
Schreiber Marketing
Adobe Creative Suite, Creative Director, Identity, Branding, Strategic Content Creation